Augustus Rivers

Current work appears under Offlabel. I like to work inside real workflows, on the floor, use the tools, and sit with the people doing the work, and then turn it into brands, systems, and materials people actually want to use.

Before this, I was part of the founding team at Beta Technologies, working on early design, flight simulations, and operations. I’m a co-inventor on U.S. Patent 11,685,533. It taught me that you can't build anything remarkable if you're too far away from the people making it.

I also make visual art (offlabel.art), music (on Spotify), and write poetry (northern solace). Each thing I make teaches me something about the others.

I learned that from my mother, who was an artist. I was her caregiver for two decades. Those years shaped everything about how I think about time, presence, and what matters. They also gave me space to develop my own work.

My mother taught me to keep making things. I do.